FTC to Examine Consumer Perception of Environmental Claims/Roundtable Update
Posted by: Andy Lustigman
May 12, 2009

In a Federal Register announcement (74 Fed. Reg. 22395-22399), the FTC announced that it plans to conduct a study to examine consumer perception of environmental marketing claims. The study is part of the Commission's regulatory review of the Guides for the Use of Environmental Marketing Claims (``Green Guides'' or ``Guides'').

Additionally, we are pleased to announce that Leonard Gordon, the Regional Director for the Northeast Region of the Federal Trade Commission is joining the June 4, 2009 Roundtable discussion of Environmental Marketing Law. The Roundtable, presented by the ABA Special Committee for Promotion and Marketing Law, will feature an interactive discussion on the legal issues surrounding the evolving area of environmental marketing, featuring special guests Marla Tepper, General Counsel for the New York City Department of Consumer Affairs, Elizabeth Harrington, VP of Strategic Alliance for Greenopia.com, David Mallen, Associate Director of the National Advertising Division, and now Leonard Gordon. The Roundtable, co-sponsored by The Lustigman Firm, is complimentary. Please contact Adam Solomon for registration details

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